VALENTINA GUIDI OTTOBRI IS A VISIONARY VOICE IN CONTEMPORARY ART AND DESIGN WHOSE WORK EXPLORES THE BOUNDARIES BETWEEN THE SACRED AND THE SURREAL, THE ANCIENT AND THE FUTURE INSPIRATIONS. ROOTED IN LITERATURE, PHILOSOPHY, AND VISUAL CULTURE, HER PRACTICE MOVES BEYOND TRADITIONAL CURATORSHIP TO BECOME A FORM OF STORYTELLING, RITUAL, AND SYMBOLIC ACTIVATION.

BORN IN FLORENCE AND SHAPED BY HER TIME IN MILAN, LONDON, AND MUMBAI, VALENTINA CHANNELS A DISTINCTIVE AESTHETIC LANGUAGE THAT FUSES DREAMLIKE SYMBOLISM WITH TACTILE MATERIALITY.

AS THE FOUNDER OF VGO ASSOCIATES, SHE CREATES IMMERSIVE ENVIRONMENTS, EXPERIMENTAL RESIDENCES SPIRITUAL OBJECTS AND INTERIOR DESIGN PROJECTS THAT CHALLENGE CONVENTIONAL DISTINCTIONS BETWEEN ART, CRAFT, AND RITUAL.

EACH PROJECT IS CONCEIVED AS A SUGGESTIVE THEME FOR THE FUTURE—AN INVITATION TO REIMAGINE OUR RELATIONSHIP TO OBJECTS, SPACES, COMMUNITY AND THE INVISIBLE FORCES THAT SURROUND US.  WITH HER CURATORIAL NARRATIVES—FEATURED IN INSTITUTIONS LIKE PALAZZO STROZZI AND PUBLICATIONS SUCH AS VOGUE, THE NEW YORK TIMES MAGAZINE, AND AD—OFTEN SERVE AS PORTALS: THRESHOLDS BETWEEN REALITIES.

PREVIOUSLY, SHE WAS A PIVOTAL FIGURE AT LUISAVIAROMA, WHERE SHE FOUNDED THE DESIGN DEPARTMENT. THERE, SHE CURATED ARTISTIC INSTALLATIONS AND CONCEPTUAL IN-STORE EXPERIENCES THAT BLURRED THE LINES BETWEEN COMMERCE AND CULTURE—LAYING THE GROUNDWORK FOR HER CURRENT APPROACH TO SPATIAL STORYTELLING.

 IN 2020, SHE WAS SELECTED BY FRAME MAGAZINE TO JOIN THE JURY PANEL, WHERE HER PROJECT “LAND” WAS RECOGNIZED FOR ITS POETIC EXPLORATION OF TERRACOTTA AND THE PRIMORDIAL RELATIONSHIP BETWEEN HUMANS AND EARTH.

VALENTINA TODAY LIVES BETWEEN TUSCANY AND THE SOUTH OF FRANCE, WHERE SHE CONTINUES TO SHAPE HER POETIC UNIVERSE—ONE WHERE MYTHOLOGY, METAPHYSICS, AND BEAUTY CONVERGE INTO A SINGLE, ONGOING INVOCATION.

AT PRINTEMPS NEW YORK, SHE LEADS THE ART CURATION AND DESIGN BUYING, CRAFTING IMMERSIVE SPACES SUPPORTING A NEW GENERATION OF EMERGING ARTISTS ALONGSIDE HERITAGE CRAFTSMANSHIP BRANDS FROM AROUND THE WORLD. HER CURATORIAL DIRECTION TRANSFORMS THE STORE INTO A LIVING, BREATHING GALLERY OF GLOBAL CREATIVITY.

ALONGSIDE THIS ROLE, VALENTINA COLLABORATES WITH COMPANIES, AND CULTURAL INSTITUTIONS AS A CREATIVE DIRECTOR AND CONSULTANT, BRINGING HER VISIONARY LENS TO PROJECTS THAT SEEK DEPTH, EMOTION, AND TRANSFORMATIVE NARRATIVE. SHE HELPS BRANDS ARTICULATE THEIR IDENTITIES THROUGH MEANINGFUL AESTHETICS, SYMBOLIC FRAMEWORKS, AND FUTURE-ORIENTED STORYTELLING.