HOME FOR THE HOLIDAYS
LUISAVIAROMA HOME CAMPAIGN 2017
CREATED BY VALENTINA GUIDI OTTOBRI
Ph. Diego Diaz Marin
This campaign transforms the familiar rituals of the holiday table into a scene of heightened imagination and playful extravagance. A table becomes a stage, lavishly set with Versace plates, glittering ornaments, and oversized toys — each element deliberately amplified to evoke a sense of wonder and the unexpected. The surreal composition challenges notions of scale, function, and tradition. Objects are not merely presented; they interact with one another and with the space, creating a tableau that is at once festive, luxurious, and slightly uncanny. Color, texture, and materiality are heightened — gold gleams, porcelain reflects, and oversized toys punctuate the scene with a childlike sense of surprise. In this world, gift-giving is elevated to ritual and spectacle. The campaign invites viewers to inhabit a space where luxury meets imagination, where every object is both treasure and narrative, and where the familiar act of celebration is transformed into a visual experience of delight and possibility. Let’s Celebrate: A Surreal Christmas is a homage to play, elegance, and the magic of the holiday season — a carefully curated fusion of artifice, craftsmanship, and festive joy.
