PRECIOUS ARMOUR
luisaviaroma jewelry campaign 2018
CREATED BY VALENTINA GUIDI OTTOBRI
Ph. Ruggero Lupo Mengoni
Precious Armour presents an exploration of obscured beauty, where light and shadow become sacred partners. The campaign unfolds in stark contrasts of dark and white, invoking a sense of ritual and reverence. Here, jewellery and sculptural forms are conceived as armour — delicate yet powerful, protective yet ornamental. The visual language draws inspiration from the ethos of warriors and the refined traditions of Japan. Attention to meticulous detail — the curvature of a guard, the layering of materials, the subtle interplay of texture — elevates each object to a ceremonial presence. Every gesture, every composition, suggests both movement and stillness, echoing the discipline and grace of martial practice. In this campaign, beauty is not merely decorative; it is performative and sacred. The juxtaposition of light and shadow, fragility and strength, contemporary jewellery and historical resonance, transforms each frame into a meditation on protection, ritual, and elegance. Precious Armour invites viewers to inhabit a world where craftsmanship meets philosophy, and where adornment becomes a form of silent storytelling — a tribute to resilience, refinement, and the understated power of detail.
