TECH DREAMERS
LUISAVIAROMA HOME CAMPAIGN 2016
CREATED BY VALENTINA GUIDI OTTOBRI
Ph. Settimio Benedusi
Tech Dreamer unfolds as an intimate visual narrative, where the domestic interior becomes a stage for imagination, transformation, and quiet surrealism. The protagonist, masked and enigmatic, moves through familiar spaces — rooms, corridors, and corners of the home — each gesture creating tension between concealment and presence, reality and fantasy.The mask functions as both barrier and lens, reframing everyday objects and environments. Ordinary furniture, lighting, and décor are transformed into props in a choreography of perception, where the boundaries between human, object, and space dissolve. Saturation, texture, and light are carefully calibrated to amplify this interplay, heightening the sense of a private world made extraordinary. The narrative celebrates curiosity, autonomy, and the poetry of domestic ritual. The campaign invites viewers to inhabit the protagonist’s perspective, where technology, imagination, and performative identity converge, creating a visual meditation on the interplay between mask and self, interior and dreamscape. Tech Dreamer is a study of movement, disguise, and environment — a domestic theatre where the ordinary becomes surreal, and personal space is reimagined as a canvas for visual storytelling.
