BERBER ROOM

LUISAVIAROMA HOME CAMPAIGN 2018

Created by Valentina Guidi Ottobri

Ph. Gioconda & August

Berber Room transforms domestic objects into actors within a staged narrative of texture, form, and cultural resonance. Inspired by the rich visual and material language of Berber traditions, the campaign situates furniture, textiles, and decorative artifacts in a space where design and storytelling converge. Each object is carefully composed to highlight craftsmanship, pattern, and materiality, turning everyday home items into sculptural and narrative elements. The setting balances intimacy and abstraction, inviting the viewer to reconsider familiar objects as carriers of memory, heritage, and aesthetic intrigue. Through deliberate composition and lighting, Berber Room elevates the domestic environment into a curated experience, where function and visual poetry coexist. The campaign celebrates the artistry embedded in home objects, framing them as more than utilitarian — as conduits of culture, history, and contemporary design imagination. Berber Room invites reflection on how interiors, objects, and material culture intersect, creating a space where everyday living becomes a visual and emotional journey.