SHENG XIAO SANCTUARY
LUISAVIAROMA HOME CAMPAIGN 2016
CREATED BY VALENTINA GUIDI OTTOBRI
Ph. Ruggero Lupo Mengoni
Sheng Xiao Sanctuary unfolds as a meticulously curated visual exploration of the Chinese zodiac, where each scene corresponds to a distinct sign and its symbolic resonance. Objects, furniture, and fashion converge within immersive tableaux, creating a dialogue between astrology, material culture, and sartorial expression. Every vignette transforms its environment into a personal sanctuary, reflecting the traits, moods, and energies associated with each zodiac animal. Jewelry, décor, and fashion items are positioned as extensions of character, their forms, colors, and textures amplifying narrative meaning. Light, composition, and spatial arrangement further heighten the symbolic interplay, turning each frame into a contemplative study of identity and ritual. The campaign celebrates the convergence of tradition and contemporary style. By embedding fashion and design within the astrological framework, Sheng Xiao Sanctuary transforms symbolic heritage into a living, visual language. Each image invites viewers to inhabit a space where personality, materiality, and cosmic order intersect, creating an experience that is at once playful, luxurious, and deeply poetic. Sheng Xiao Sanctuary is an exploration of identity, myth, and aesthetic storytelling — a curated encounter between the celestial and the tangible, where design and fashion articulate the timeless rhythm of the zodiac.
