CONNECTICUT BARBIE
LUISAVIAROMA & GUFRAM CAMPAIGN 2016
CREATED BY VALENTINA GUIDI OTTOBRI
Feat. At W MAGAZINE
Ph. Diego Diaz Marin
Connecticut Barbie stages a playful and provocative encounter between radical design and contemporary fashion. Set in Alba, the campaign foregrounds Gufram’s iconic and suggestive pieces, whose bold forms and irreverent spirit dominate the visual narrative, while the latest collections from Luisa Via Roma interweave seamlessly, creating a dialogue between design and couture. The campaign celebrates the theatricality of space, where furniture is elevated from functional object to visual protagonist. Sculptural forms — unexpected, whimsical, and daring — interact with textures, fabrics, and silhouettes, generating a choreography of color, shape, and attitude. Each frame reframes familiar objects, allowing viewers to experience them anew, in the context of fashion as performative spectacle. By merging radical design’s experimental ethos with the elegance and sophistication of contemporary fashion, Connecticut Barbie examines the permeability of disciplines, questioning where art, design, and style begin and end. The result is a visual story that is vibrant, surreal, and unapologetically inventive, celebrating the transformative power of aesthetics in both domestic and cultural spaces.
