SURREAL SURROUNDINGS

LUISAVIAROMA HOME CAMPAIGN 2019 
Created by Valentina Guidi Ottobri
Ph. Gautier Pellegrin

Sourreal Surrouningss is an immersive campaign that celebrates the tactile intelligence of craftsmanship — a meeting point between material mastery and visual imagination. Saturated in color and emotion, the project pays tribute to the exquisite dialogue between crystal and hand-worked wood, transforming artisanal objects into protagonists of a dreamlike environment. Each piece emerges as both sculpture and function, echoing the gestures of the hand that shaped it. The surfaces of wood — carved, polished, imperfect — converse with the lucid precision of crystal, creating a play of reflection and depth. The result is a choreography of matter, where light becomes a tool of narration and texture carries memory. The surreal atmosphere does not escape reality; it amplifies it. Through heightened color, distorted scale, and sensorial tension, Sourreal Surrounds reveals the emotional potential of craft — the capacity of form to move beyond utility and enter the realm of imagination. This campaign is an ode to the artisans who transform raw materials into living presences, and to the spaces that hold them. It invites viewers to dwell within a world where the handmade becomes fantastical, and where beauty is both constructed and dreamt.