RAIDERS OF BEAUTY

LUISAVIAROMA JEWELRY CAMPAIGN 2019 
CREATED BY VALENTINA GUIDI OTTOBRI
Ph. Diego Diaz Marin

Set within the winter landscape of the Stibbert Garden in Florence, Raiders of Beauty unfolds as a visual exploration of power, ornament, and desire. The campaign transforms the historic garden — with its statues, follies, and silent armor — into a theatrical ground where the act of adornment becomes both ritual and rebellion. Here, jewelry is not accessory but language. Gold glints like fire against the muted greens of winter, red burns through the fog — color as emotion, metal as memory. Each piece seems to hold a story, unearthed from the soil of history and refracted through contemporary gaze. The figures in Raiders of Beauty are seekers — not of possession, but of transformation. Their gaze reflects the jewels they wear: eyes lit with gold, gestures marked by light. The dialogue between the body and the object evokes an archaeology of beauty, where the past and the present collide in a shimmer of contradiction. The campaign draws on the dual heritage of Florence itself: the city of armor and opulence, of sacred precision and human excess. Within the Stibbert Garden’s surreal landscape, the jewels emerge as relics of imagination — fragments of glory rediscovered in winter’s stillness. Raiders of Beauty is both cinematic and sculptural — a contemporary myth told through metal, color, and gaze. It celebrates the act of looking, of claiming beauty as a form of resistance, and of finding warmth in the cold light of history.