ALTREFORME ADV CAMPAIGN 2019
created by Valentina Guidi Ottobri
Ph. Chiara Quadri

“A tribute to the world of Valentina Fontana, Altreforme” VGO

With VGO, Altreforme enters a new chapter of Valentina Fontana’s visual universe — a tribute to her surrealist and pop sensibility, where aluminum becomes dream, irony, and play. The campaign draws inspiration from the cultural iconography of Barbie, reinterpreted through a lens that is both critical and celebratory: glossy, hyper-feminine, and deliberately artificial. Here, color is language and matter is attitude. The collection transforms industrial aluminum into sculptural forms that echo furniture, body, and toy all at once. The palette — saturated pinks, mirrored silvers, and polished pastels — evokes the aesthetics of mass culture while subverting its clichés. In Fontana’s world, surfaces are never innocent; they question the boundaries between luxury, fantasy, and identity. The campaign’s surrealist tone emerges through dislocation and desire: familiar domestic objects appear in improbable spaces, scale is distorted, and human presence becomes performative. Like a dream filtered through a pop lens, VGo plays with the aesthetics of the feminine — not as stereotype, but as stage. This project celebrates altreforme’s signature material experimentation and Fontana’s irreverent creativity, merging industrial precision with the freedom of imagination. It is both homage and provocation: a world where surrealism wears pink, and aluminum learns to dream.