Vita Fede FW15

VITA FEDE ADV CAMPAIGN 2017
CREATED BY VALENTINA GUIDI OTTOBRI
Ph. Diego Diaz Marin

In this campaign, a seemingly ordinary cat becomes the conduit for discovery, leading the viewer into a world of unexpected beauty. As the feline explores its surroundings, it encounters Vitafede’s meticulously crafted jewelry, each piece revealed as a treasure within an intimate and playful narrative. The story unfolds as a choreography of curiosity: the cat’s gaze, its movement, and its interactions with the objects frame the jewels not merely as adornment, but as artifacts of wonder. Light and texture are accentuated through this lens of exploration — the shimmer of gold, the gleam of gemstones, the sculptural presence of each design — all heightened by the attentive observer that is the cat. This work celebrates the dialogue between life and craft, spontaneity and design. The campaign transforms a simple domestic moment into a scene of ritualized discovery, where jewelry becomes narrative, and the ordinary space of home turns into a stage for enchantment. The Curious Collector positions Vitafede not only as a brand of refined craftsmanship but as a creator of experiences — intimate, surprising, and imbued with the quiet poetry of observation.