LAND

POGGI UGO ADV CAMPAIGN 2019 
created by Valentina Guidi Ottobri
Ph. Carolina Amoretti

“A landscape of interiors lives like a book of countless metamorphoses; a dream in search of exotic countries, in a continuous rebirth of warm human colors. A theater of bodies and post- modern elements, fragrant elixirs and cement urban design.” VGO

The boundary between body and matter dissolves. Skin takes on the temperature of clay; surfaces breathe at the same rhythm, cracking, glazing, absorbing light and time. There is no longer a separation between the human and the object — everything belongs to the same earth, the same substance. Naked bodies and terracotta vessels share a silent posture, a common gravity. The organic and the sculpted reflect one another, merging until their forms are interchangeable. Skin becomes a ceramic surface; the vessel takes on a living shape. Each image holds a tension between erosion and formation, between the gesture that molds and the one that receives. The absence of ornament reveals a primitive yet contemporary aesthetic — a return to the essential, where flesh and clay participate in the same process of transformation. The palette is warm, earthen, still; light does not describe but excavates.