AI VISIONS

ADVERTING GENERATED WITH THE AI
PERRIS MONACO, ALYSSA ASHLEY, PINEIDER, VRANJES | & MORE
Conceived by Valentina Guidi Ottobri
And created together with the digital and graphic experience of Luca Francalanci

My work in creative direction unfolds at the intersection of fashion, design, fragrance, and beauty—where identity becomes image and vision becomes narrative. I collaborate with brands to translate their values, aesthetic codes, and cultural positioning into powerful visual stories generated through AI. Each project begins with deep listening: understanding the heritage, tone, and emotional language that define a company. From there, I build immersive visual worlds that remain fully aligned with the brand’s DNA. My approach is both visionary and meticulous. Every detail—light, texture, color harmony, composition, atmosphere—is carefully curated to ensure coherence and authenticity. Whether constructing fantastical, dreamlike scenarios or scenes that are indistinguishable from reality, the objective is always the same: to create images that feel intentional, refined, and emotionally resonant. Through advanced AI tools, I am able to design entire visual campaigns without the need for physical sets, travel, or traditional photographic production. This process allows brands to achieve extraordinary creative results with greater flexibility, speed, and significant cost efficiency—while maintaining the highest aesthetic standards. AI, in my practice, is not a shortcut. It is a medium. A space where imagination expands while precision deepens. A way to craft visual storytelling that is sustainable, innovative, and profoundly aligned with the identity of each brand. Each project becomes a curated universebuilt from vision, shaped by detail, and driven by narrative.