LAND

LAND
A project curated by VGO
In Collaboration with Poggi Ugo
Designed by Masquespacio
April 2019, Milan

Land is a site-specific installation on the occasion of the 100 year anniversary of one of the most renowned Terracotta companies of Italy: Poggi Ugo.

When design and material meet, we are invited to reflect on the space around us; in particular how it animates and invigorates our daily lives, taking the time to reflect on the possibilities to live out and interpret the interior space. The past and the present exchange inspiration: The mission trusted to the Spanish studio Masquespaciois rediscover ‘Land’ in its natural essence as a lush and peaceful oasis. The same ‘Land’ (in Italian “Terra”) is worked by knowing hands to give it new life in the form of a collection consisting of 19 new creations.

 Following this logic the project, curated by Valentina Guidi Ottobri, offers a key to understanding the transformations of landscapes, territories and physical and cultural geographies of the contemporary world. A landscape of interiors lives like a book of countless metamorphoses; a dream in search of exotic countries, in a continuous rebirth of warm human colors. A theater of bodies and post-modern elements, fragrant elixirs and cement urban design.

Design Partner: MOSAE - Milano Open Studio Architecture Engineering to produce the installation. The company operating in the design and construction field focused on art, developing cutting-edge technology solutions, and architectural languages. Mosae is strongly oriented to a holistic approach to engineering and puts emphasis on the whole built environment for design, fashion and architecture.

Technical partner:
BALDI
BESANA MOQUETTE
MARIOTTI FULGET
PIANTE MATI 1909
DOPPIA FIRMA
EDEN